GoHybrid
SaaS solution
Full management platform for selling products both on marketplaces and independent online stores
Introduction
Shufersal and SuperPharm, the largest retail chains in Israel, have heavily invested in order to establish a virtual marketplace and connect private retailers in the platform. The retailers manually upload their products, one by one. However, there is no direct sync from the marketplace to the retailers’ online stores.
The Goal
Help eCommerce brands and micro-brands to list products on marketplaces, and sell directly to consumers.
Research Insights
Retailers face challenges in uploading products to marketplaces due to high complexity, cumbersome User Interface, and reliance on Excel files.
Retailers are forced to manage inventory and synchronize data via additional platforms. This is subject to humans errors while tracking inventory and usually will require excess headcount.
Upon a customer purchase transaction, the order is recorded via the marketplace. The retailers are required then to track and handle the purchases via their own stores.
The Solution
SaaS comprehensive solution that enables the retailer to self-manage end-to-end transactions of the marketplace and their private store simultaneously, easily track purchase orders, and save substantial time, resources and money.
Wireframes
I started with a low-fidelity sketch to understand what works before I move to figma to create a more detailed and accurate prototype.
Design
Using high fidelity screens to provide a realistic experience and to encourage stakeholder feedback
The product management screen focused on simplicity while providing informative details to the retailer.
Priority Xpert
Customers Portal
Redesign of Support Portal and Knowledge Base
